AI is going to affect the low end first, um, in terms of where AI content might be. But then also, I don't know, is that what people really want? So like a low end kind of Chum media that we currently have is like music on the radio and it's what plays in the grocery store. And they like that relationship. They like being able to say like that confers status. And so you're right that, uh, that's what AI is going to Affect.

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