How Leaders Lead with David Novak cover image

#119: Bernie Marcus, Cofounder of The Home Depot – Do what’s great for customers

How Leaders Lead with David Novak

00:00

The Importance of Cultivating Customers

Bernie Marcus used to wear the aprons and you still see it a little bit today, which is, I'm an owner, ask me. Cultivating customers: You take a customer who had inability to do anything in the house except change your light bulb. And all of a sudden one day they're putting in a ceiling fan and the next day they're fixing their toilet. When he makes a mistake, they give him a card and he calls that individual and that individual walks him through whatever he was working on. That's cultivation. It's not just a seller product, it's a seller service.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app