
#119: Bernie Marcus, Cofounder of The Home Depot – Do what’s great for customers
How Leaders Lead with David Novak
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The Importance of Cultivating Customers
Bernie Marcus used to wear the aprons and you still see it a little bit today, which is, I'm an owner, ask me. Cultivating customers: You take a customer who had inability to do anything in the house except change your light bulb. And all of a sudden one day they're putting in a ceiling fan and the next day they're fixing their toilet. When he makes a mistake, they give him a card and he calls that individual and that individual walks him through whatever he was working on. That's cultivation. It's not just a seller product, it's a seller service.
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