Triangulating the Truth - Aaron Sedley, Google
Mixed Methods
00:00
Surveys - Goals to Constructs to Questions
The first thing to focus on iswe, we typically use a what we call a goals constructs questions model. Keep in mind validity and reliability of your measurements. Also keep in mind representativeness of your sampling for your population. In particular, i would say acquiescence, bias and the general principle of satisficing.
Transcript
Play full episode
