How to Build a McDonald's Franchise in Canada

In 1968 george found a small office to rent and established his company which would eventually be called McDonald's restaurants of canada limited. When reaching out to potential suppliers and real estate brokers he quickly realized he had a major problem No one in canada knew what mcdonald's was. So george decided to approach this challenge like he had approached selling fuller brushes door-to-door He returned to the business strategy. He'd established as a young man george needed to sell mcdonald's to the canadian people not just hamburgers but the entire concept of the fast food chain. In order to do that george would stick to his three principles: spark conversation humanize the situation