Immutable Laws of Conversions
The Unofficial Shopify Podcast
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The Problem With Discounting Is That It's Not Sustainable
The problem with discounting is that if you have a new to foul customer come in and you offer them a discount, right off the bat, you immediately are devaluing your brand. The second thing is that once a consumer uses a discount code like that, they are forever going to see your brand as a discomfint or never want to pay retail again. It's not just a blank field sitting there in someo face, saying, a myer, yes now i'm moving on,. But if it's ab field, i'm like, oh, i'm missing out. I need to fill in this field. It's a check out field. Every field ar chick off
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