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The Challenges of WildBrain Spark: COVID-19 Impact and Advertising Regulations
This chapter discusses the challenges faced by WildBrain Spark due to COVID-19 and changes in advertising regulations for kids' content on YouTube. It explores the decline in revenue caused by YouTube's algorithm changes and the opportunities presented for COPA compliance and attracting more advertisers. The chapter also highlights the shift in advertising dollars from linear to non-linear platforms and the dominance of YouTube in the kids' content genre.