How Vail Resorts made skiing more popular – and profitable – than ever
The Hustle Daily Show
00:00
The Growth of Ski Resorts, Environmental Controversies, and the Introduction of the Epic Pass
This chapter explores the expansion of ski resorts in Colorado, the difficulties faced in finding suitable land, and the controversies surrounding the construction of Beaver Creek. It also highlights the entrance of unconventional players, like a petroleum company, a pharmaceutical family, and a movie studio, into the ski industry, as well as the game-changing introduction of the epic pass by Vail Resorts.
Transcript
Play full episode
