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Homes.com VS Realtor.com - The Real Estate Portal Race | The Real Word 271

The Real Word

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How to Sell Buyer Leads on Homes.com

One of the agents spouses did this. They went to YouTube search for the agent and saw the homes.com ad using that agent's name. If they had submitted an inquiry from the profile page, that inquiry would have gone directly to the listing agent. But since we employ your listing, your lead model, all inquiries from my listing to the page go to the listingAgent only. And those leads are not sold to the Listing Agent but provided for free. This is like Instagram and Facebook used to be free. Now you pay like $11 a month for Instagram,. It's kind of what homes.com is doing.

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