Lenny's Podcast: Product | Growth | Career cover image

The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)

Lenny's Podcast: Product | Growth | Career

00:00

Crafting a Compelling Brand Identity

This chapter explores a framework for defining brand identity through five personality dimensions. It provides practical insights on creating brand documents and marketing strategies, while emphasizing the importance of storytelling and hiring the right marketing professionals. Additionally, the speakers recommend influential books and podcasts that enrich understanding in the fields of marketing and branding.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app