2min chapter

Served with Andy Roddick cover image

Zverev Wins Paris Masters, Rublev’s Latest Outburst, WTA in Riyadh plus “The Journeyman”

Served with Andy Roddick

CHAPTER

Tennis's Global Potential: Capitalizing on Emerging Markets

This chapter discusses the increasing popularity of tennis worldwide, focusing on emerging markets like India. It highlights the importance for ATP and WTA to leverage this global interest to attract new audiences and adapt to evolving trends in the sport.

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