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A Proven Way Expectations Can Unlock A More Positive Life | David Robson

Behavioral Grooves Podcast

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I'm Not a Basketball Fan, but I Could Enjoy the Game of Basketball

Timothy Stanley: It seems like marketers have been doing an advertising, you know, about the expectation effect for some time. He says they deliberately underplay elements of a product to make people come to their conclusions themselves. Stanley: I think having overly optimistic expectations is damaging and we need to look at whether we're catastrophizing or correcting that.

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