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How to Create a Membership Business With Vincent Pugliese (MU Classic)

Millionaire University

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Mastering Membership Models

This chapter explores the 'stadium model' of membership businesses, comparing tiers to different stadium seating. It emphasizes the shift from treating customers as leads to fostering genuine relationships, showcasing strategies for growing successful membership programs through engaging content and personal interaction. The importance of over-delivering value and establishing a niche to build a loyal customer base is also highlighted.

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