Ep.5. Google Expert on Google App Campaigns Best Practices
App Revenue Growth Podcast with Michael Stysin
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Branding
If you want to establish some kind of trust and at the same time increase the awareness about your product, it's a very good idea to incorporate the name and the logo of your app because this is how the users will remember you. And I'd say that probably for larger companies, it's not even that important. So for example, if we're talking about gaming, then clients, the users, they usually choose the game by the game and not by the developer. But the thing is that it's a good idea to make it some kind of subtle and in an elegant way, so probably incorporating this into them interface is a good idea rather than just interrupting the whole visual experience with
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