Refill Blades

I don't think we do a lot of three minutes. We chop them up to be a bit shorter. How long are most of those videos that you're running now on ads? I'd be lying if I told you I'm out of the ad buying a little bit of these days, but I think you're from one minute to maybe minute 30. Super interesting. And then what about in your business, I could imagine returning customer revenue being a real challenge because of the core product is designed at a high level so that you don't need to buy more of them. Can you talk about that dynamic a little bit? Sort of like new customers returning customer revenue and how you've built