Paula Scher - Pentagram partner & design genius
My Life In Design Podcast
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How I Learned to Use Letter Forms in Art
I started to begin seeing the letter forms as form and I began to work with them. First I was working them into illustrations and drawing and drawing them so it became part of the illustration which was still very crude. But then when I began actually working with real typography in the record industry I really began figuring it out. So that's when you realize that you can actually change it and it doesn't need to look in a neat line and it can be evocative.
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