Content Marketing and Marketing Are Merging, Right?

The classic content marketing person is now being saddled with a lot more, including technology, first party data and strategy. 60 to 70% of content marketers are happy in their job but also ready for a new job. They either don't see a career path in their current company or they're unsure of where they are going. And so basically, content marketers and content strategists are just jumping from job to job to job,. You know, working their way around the different businesses. This is our opportunity to look at things in a new way, to a look at content strategy, content marketing and marketing as a business strategy.