Google's Transformation through AdWords

This chapter explores a pivotal period in Google's history where the company navigated early financial struggles while trying to monetize its search engine. It highlights the introduction of the AdWords program, which revolutionized online advertising by shifting to a cost-per-click model, enabling Google to prioritize ad relevance. Ultimately, the chapter illustrates how these strategic innovations propelled Google's rapid growth and established its dominance in the advertising market.