3min chapter

It's All Journalism cover image

631. Chestnut Hill Local seeks to grow readership in underserved communities

It's All Journalism

CHAPTER

Innovative Community Engagement Strategies in Local Journalism

This chapter explores strategies for engaging underserved communities using a local newspaper, including hiring a digital editor and hosting community idea labs. It highlights collaborative journalism initiatives and an advertorial program designed to address important topics such as financial literacy.

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