
The Business of Coaching: How To Market and Make Millions In The Coaching Business with Brooke Castillo - I Love Marketing Episode #453
I Love Marketing
The Importance of Thinking About Your Business When You're Alone
"I have a model that I created for my business, that I teach my students and that I also teach my coaches to use. And the ideas that our thoughts create our feelings, thoughts are just sentences in our minds," he says. "And so it's very important to know what you're thinking." He asks: What is the main thought you're thinking about when you think about your business? This isn't the headline one that you want all your customers to know, but this is the one you're actually thinking about.
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