Navigating the Music Scene: Resilience and Transformation

This chapter explores the challenges and triumphs of an independent artist in the music industry, particularly during the COVID-19 pandemic. It highlights the shift from traditional songwriting to a personal artist project, the influence of social media like TikTok, and the financial risks associated with pursuing music full-time. Through personal anecdotes, the speakers reflect on their growth, branding struggles, and the importance of community engagement in building a following.