Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#252 How To Drive Inbound Without Gated Content - Tara Robertson

Breaking B2B - B2B Marketing & Demand Generation Podcast

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How to Gate Your Content for SEO Success

I don't actually think we ever had much gated content, period. Because now there's always been pretty against it,. I'm on the same page, so I'm happy about that. It comes back to what is a conversion worth to you. So if you're collecting 100 emails a day, but none of them ever become an opportunity, something's wrong or you're just spending time on the wrong thing.

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