REEBOK from SMALL SHOE COMPANY to MULTI-BILLION POUND business | Joe Foster | The 2%
The 2% with Eric Partaker
How Reebok Grew to a Nine Million Dollar Company in 12 Months?
When Jane Fonda started wearing Reebok shoes, was that like a massive inflection point for you? At that moment, it became a woman's company because it exploded incredibly. You know, we grew to a nine million dollar company over that sort of first 12, 18 months later. Once we got into the world, because it went from nine to 30 million within a year from 30 million to 90 million the next year from 90 million to 300 million and 100 million to 900 million. Yep. That growth. How do you keep it up? I remember sitting with Paul and Paul said, look, we can't deliver here. We can't deliver this. And finance didn't become
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