#7 - Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling)
30 Minutes to President's Club | No-Nonsense Sales
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Three Actionable Tips for Selling Your Product
Keenan: Stop selling your product. Make sure you become an expert in the space or the world or the environment of your buyer. Give a s*** about their world and not yours, rest takes care of itself. Keenan would teach people how CFOs manage their equity plans today.
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