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Adam Thomas: Operationalizing your product strategy

Make Things That Matter

CHAPTER

The Importance of Understanding the Business' Concerns

"It's very easy for us as product folks to complain about some other part of the organization calling the shots, right? Oh, we want to be product led, but sales always does the thing, whatever," he says. "We need to put in the legwork and do the homework to understand the business ... And then that's the only time you're going to hear from them."

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