2min chapter

Motivation with Brendon Burchard cover image

Persuasion Mastery

Motivation with Brendon Burchard

CHAPTER

How to Motivate Your Team to Start a New Initiative

"What about your offer is going to make them feel great? Like what is it?" he asks. "How are they going to be more fulfilled as a human being after they say yes"? If you don't have those, it's not that you can't sell, you're just not going to have the same conversion. And that's okay too."

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