Navigating Business Trade-offs and Industry Evolution

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This chapter delves into the necessity of taking risks and being bold in business to secure future success, while balancing the needs of existing customers with growth strategies. The upcoming discussion offers insights into making trade-offs and the impact of Hollywood strikes on the entertainment industry.

The streaming wars have reached a new inflection, as Netflix and Disney+ jostle for position, and in the process disrupt post-strike Hollywood. Paramount+ invested heavily in blockbuster veteran Alex Kurtzman to turn Star Trek into a distinguishing franchise. Now Kurtzman talks with Rapid Response host Bob Safian about the future of streaming, the end of TV’s golden age, and how courting Trekkies offers lessons for all customer engagement. Plus, Kurtzman shares behind the scenes stories of Star Trek’s past, present and future.

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