The Need For GTM Security -- Daniel Avital // CHEQ
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Problem With the Fake Web
40% of all web traffic today is in some way, shape, or form fake. This makes up at least 40% of the internet and by many counts and estimates over 60%. It affects every single aspect of the go-to market operation. Even revenue teams are suffering because about 27% of website traffic engaging with forms and web chat widgets isn't real.
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