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Marisa Poster is the co-founder of PerfectTed — Europe’s fastest-growing matcha brand. In this episode, Marisa shares how she went from struggling to find matcha in the UK to building a global brand stocked in 30,000+ stores and generating millions a month in revenue.

We cover the Kickstarter pivot that changed everything, her experience pitching on Dragons’ Den, what it’s like working with Steven Bartlett, the strategies behind breaking into major retailers, and the scrappy marketing hacks that helped PerfectTed explode. If you’re a founder, brand builder, or entrepreneur — this is a masterclass in turning an idea into an iconic business.