The year in PR
The PR Week
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Innovating with Purpose: Creating a Social Robot Duck for Pediatric Cancer
Exploring the journey of developing a social robot duck to support children with pediatric cancer, emphasizing the power of tapping into one's unique strengths and understanding the audience's needs. The poignant impact of the character on a young girl's life and AFLAC's dedication to supporting pediatric cancer research and raising awareness about medical debt and sickle cell disease are also covered.
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