The Marketing Genius Behind Nike: Greg Hoffman
The Diary Of A CEO with Steven Bartlett
From Racial Abuse to Brand Authenticity
This chapter recounts the speaker's journey from childhood experiences of racial abuse to a successful career in graphic design and branding. It highlights the critical importance of authenticity in branding and storytelling, using examples from Nike's evolution and controversies in brand messaging. The discussion emphasizes how genuine connections to social issues can shape a brand's identity and drive long-term loyalty.
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