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10min chapter
AI In Podcast Advertising & YouTube Sponsorships
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Podcast Advertising: Authenticity and Strategy
This chapter explores the complexities of podcast advertising, highlighting the impact of technology and the importance of authenticity. The discussion emphasizes the effectiveness of host-read ads and the strategic decision-making required for media buyers in a diverse marketing landscape. It also touches on the significance of brand credibility and demographic alignment when selecting podcasts for advertising partnerships.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode