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#154 - Matt Cutts

Y Combinator Startup Podcast

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Navigating Change: Ad Innovation at Google

This chapter explores the informal dynamics of project delegation at Google, recounting a pivotal transition into the ads group stemming from a casual ski trip conversation. It delves into the company's early challenges in advertising, reflecting on technological hurdles, the significance of A/B testing, and key experiences that shaped the evolution of online ads.

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