How Brands Shape Minds: Expert Explained - Phoebe Barter
The Places We'll Go Marketing Show
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From Architecture to Marketing: A Journey of Discovery
This chapter chronicles the speaker's unexpected path into marketing, starting from an initial interest in interior architecture and evolving through a love of mathematics in economics. It explores the critical intersection of marketing, finance, and psychology, emphasizing the importance of storytelling and analytics in brand building. The discussion highlights the challenges brands face in adapting to changing consumer behaviors and search algorithms while maintaining long-term advocacy and effective performance metrics.
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