The Transformation of the Deal - What We've Learned So Far

In two thousand 14 when we started down the path of really getting serious about building out capabilities or consumer brand companies. That was a pretty nacent market, which, frankly, for us, is quite important. We want to get in early, and we want to get into markets where they've got high growth. And we have acquired six businesses from around the world over five years. To put that into contect, we've been able to get them to become high, organic, long term growth businesses. So since two thousand and 16 and to day, so around five years, we have gone from a business of zero revenue in that space to a business that, by the end of 22