Influencers and Influences

Rigtor: What you've talked about is actually like getting close to the customer. You learn by reading from your own content, and one way to do that is to just include other people in the process. Content is not optimized for social unless it includes an ally in promotingcontent.

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Any marketing claim you make that doesn’t have some form of evidence is a weak statement.

Unsupported claims just lead to undifferentiated content, a lack of trust, and low conversions.

But proof on your web pages and in your content does the opposite. It builds credibility and gives people a reason to believe in your brand.

One piece of content that offers social proof, acts as conversion copy, and works in a content strategy: case studies.

In this episode, Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media Studios, explains how proof is the key to every type of marketing, whether you’re playing the long game of account-based marketing (ABM) or building your email list.

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