Predictive Insights in Retargeting

I would love to talk a little bit about being more predictive. I was on a call with our AI team today at Acridio, ILab, folk. And as you know, we've been doing AI for the past 17 years. We have a kale team of over 160 engineers and there's more PhDs than I'm terrified to ask but it's a brain stress going on there. So yeah, like what are you thinking of more specifically in terms of bringing predictive insights into what you do? It's really good.