The New Music Business with Ari Herstand cover image

How To Create an Artist Brand from Scooter Braun's Creative Director

The New Music Business with Ari Herstand

CHAPTER

Tick Tock

M ye, do you help with a a tiktok strategy and content there sort of? Ye, i mean, we have certainly started to, i've ben spending just an time on it. A, but yes, like keeping it a little more more flexible, like that is important. On tiaait, it's almost, is kind of impossible to predict what's going to do well. But it is a lot, it's a lot more forgiving to throw shit at the wall. I think it's really worth while. Nos, like, try so many different things. And definitely come to us with fair ideas. We often just have our artists do that kind of thing

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner