How to build a successful B2B media company
The Business of Content with Simon Owens
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B2B and Performance Marketing
It's very dangerous to be in the performance marketing business, especially in B2B. And I think some of the frustrations that I have is that sales attribution isn't done properly. You need to have sophistication across the board right so like you'll you'll talk to a company. It's also kind of a rhetorical question to help the client understand why are we doing this rightlike in our industry they just love events.
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