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Episode 194 — Back on Spotify

Exponent

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Spotify - The Real Opportunity

Spotify, it's not just an ad play. The more people are using the spotify ap, the more they listen to podcasts and convert to being paying subscribers. Potify havs and ad supported tear and so you'r like, i think a little more than half their usar base uses spotify for free, and they here adds while listening to music. And of course, they can listen o podcast, but they're more likely to convert. They can make money, cause they'll continue to advertise in podcasts, but they can also make money from subscription. These adsa highly effective.

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