The Art of Franchise Marketing cover image

Autumn Lew on Building a Community-Focused Franchise Brand

The Art of Franchise Marketing

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How to Create a Strategy for Your Franchisees

We have everything from teachers to attorneys, to people who have daytime careers, and then they work JBF as a side hustle. But we also have multi unit owners, and they have, they work two to three to four. So if you think about a camel hump and that, you know, the two hump to camels, that's how our sales work. There are two large pushes of work and some down times in between. Now, downtime is really when we help to equip our franchisees with education,. We use those down times to help them get ready for the next sale.

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