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Episode 18: Chris Kane's Mission to Kill Bad Supply
Marketecture: Get Smart. Fast.
The Importance of Special Unit Vendors
As of early 2023, the average RTB enabled publisher had direct partnerships with 25.3 monetization platforms. That seems like a large number but it's not just SSPs that write checks to the publisher. The concept of special unit vendors versus omni channel exchanges is a false one and becoming kind of irrelevant because it is very hard to name a company that truly only sells its special ad product.
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