Most advisors know women will control the majority of wealth by 2030—so why aren’t more of them preparing now?
In this episode, Referral Coach Bill Cates interviews Cary Carbonaro, CFP®, Managing Wealth Advisor and the Women and Wealth Ambassador at Ashton Thomas. Cary explains how the financial industry has historically overlooked female clients and what needs to change to better serve and retain them. She also outlines actionable ways advisors can create more inclusive, client-centered practices that truly resonate with women.
Cary discusses:
- The reasons most advisors still struggle to connect with women, despite long-standing data showing their rising financial power
- How traditional practices, language, and analogies often alienate female clients and prospects
- Why offering separate meetings for women within couples can significantly strengthen advisor-client relationships
- How behavioral finance tools help advisors build deeper emotional connections and trust with women
- The importance of changing hiring practices and early outreach to increase female representation in the advisory profession
- …And more!
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About Cary Carbonaro, CFP®:
Cary Carbonaro is an award-winning Certified Financial Planner professional with 25+ years of experience. She is passionate about increasing financial literacy and empowering women, and is the author of the best-selling wealth management books for women. She is a CFP® Board Ambassador and was appointed to represent the industry in the media. At Ashton Thomas, Cary will provide Private Wealth Management Services and spearhead the establishment of the Women and Wealth leadership initiative. She has spoken internationally on financial literacy for women and endows a scholarship at her alma mater. She also founded the Women’s Giving Alliance and resides in Winter Garden, FL, with her husband.
