SaaStr 525: Marketing Hyper-Growth at Scale with Klaviyo Head of Marketing Kady Srinivasan
The Official SaaStr Podcast: SaaS | Founders | Investors
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Building a Marketing Engine in Hyper-Growth
This chapter explores the speaker's journey in marketing, focusing on the significance of brand storytelling and strategic hiring in rapidly growing companies. It emphasizes aligning with leadership, fostering effective communication, and the need for a balanced marketing team to navigate challenges in hyper-growth environments.
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