Are You Taking a True Campaign Level Approach?

The first mistake is not taking a true campaign level approach, right? Like I think that a lot of companies may hear this and say, Hey, get with the paid media team and ask them to sprinkle in some of this stuff. But if you take that approach and sort of, for lack of a better term, just half asset with the, with the message, you're not going to understand what worked and what drove an actual business outcome over time. So make sure you have a really clear and tight message on this. And then a third would just be dedicating a time period for runtime and for evaluation.