Nick Huber: Elevate Content Creation for a Strategic Marketing Edge | Accounting Influencers
CPA Trendlines Podcasts
00:00
Elevating Content in Accounting Firms
This chapter explores the challenges accounting firms face in creating high-quality content, contrasting social media outputs with more substantial materials like white papers. It emphasizes the importance of strategic oversight and thought leadership, particularly for small to medium-sized firms that tend to be more conservative in their marketing. The authors encourage a careful and thoughtful approach to content production, urging firms to prioritize clear, relevant messaging that engages audiences effectively.
Transcript
Play full episode
