New Books in Sociology cover image

Tupur Chatterjee, "Projecting Desire: Media Architectures and Moviegoing in Urban India" (NYU Press, 2025)

New Books in Sociology

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Evolving Audiences in Film

This chapter explores the changing dynamics of film audiences and how industry professionals adapt their strategies to engage segmented viewer demographics. By examining the intersection of cinematic and spectatorial spaces, particularly through the lens of India's media landscape, it reveals the impact of societal factors on audience perception and film production practices.

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