What's the Creative Methodology?

The creative method methodology is a way of pitching to salespeople that goes against the grain of what people are typically used to. "We make these tools and we make them to where they're very scalable, but at the end of the day, it's hard," he says. The OTE in his industry would shit their pants if they saw how well-researched you can get by using non traditional mediums like direct mail or video.

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