3min chapter

Business of Apps Podcast cover image

#220: Using cognitive biases to boost app engagement and revenue with Senior Product Manager at Cleo

Business of Apps Podcast

CHAPTER

Harnessing Cognitive Biases for Financial Engagement and Empowerment

This chapter explores the significance of exercise for enhancing both physical health and mental clarity, while introducing Clio, an AI financial assistant aimed at improving money management for underserved users. It also examines cognitive biases and their impact on user behavior, particularly how loss aversion can be used to foster healthier financial habits.

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