In‑shittification, Ads and SEO Gaming

Once praised for its simplicity and speed, Google search is now facing criticism for excessive advertising and frustrating search results. 

Today, 404 Media co-founder Emmanuel Maiberg, on what’s gone wrong with Google search, how it impacts everyday users, and what this means for the future of one of the internet’s most essential tools.

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Emanuel Maiberg, 404 Media co-founder