State of Mobile 2025 Report:
https://bit.ly/42T04bX
Join us in this episode as Jonathan Briskman from Sensor Towers and Michail Katkoff explore the overall health of the mobile market, Jonathan highlights strong growth metrics despite a mature landscape. He sheds light on the booming in-app purchase revenue and time spent on devices, while also discussing intriguing trends such as digital fatigue and the rise of hybrid apps. We also touch on the global success stories in mobile gaming, focusing on new hit games and the strategic importance of localization for cracking difficult markets like Japan and South Korea.
01:03 Mobile Market Trends and Metrics
05:33 Mobile Gaming Analysis
07:50 Challenges and Regional Factors
15:50 Success Stories and Strategies
25:57 Non-Gaming App Revenue Growth
35:03 Innovative AI Features in Apps
35:29 Gamification and User Engagement
36:36 Duolingo: A Game or Learning Tool?
38:14 Blurring Lines Between Games and Non-Games
38:25 Short Drama Apps: A Growing Trend
40:45 Global Mobile Usage Trends
42:26 Digital Fatigue and Market Shifts
49:40 Localization Strategies for Global Success
53:56 Emerging Markets and Growth Opportunities
56:46 Tapping into User-Generated Content Platforms
01:00:06 Key Takeaways from the State of Mobile Report
